Hunch: What does your Facebook account have to do with ice cream flavors ?

By 1 min read Marketing

Or what does having a Facebook account have to do with the ice cream flavor I might like ? Well, I am not sure, but if it does, Hunch will definitely know about it! Hunch launched over a year ago – and looked promising as a “decision-making site” but the breath of questions covered wasn’t very big. They now have significantly grown since and pushed their product to be able to recommend things, like the flavor of ice cream you might like.
Hunch recommendations page with the question “Do you have a Facebook account?”

From what I can see, Hunch system seems to work very much like Akinator, an application where you think of someone and the genie tries to guess who it is, using a series of questions – The power of it, is that the right answers to the questions are crowd sourced. It’s a system constantly learning from the user inputs. Hunch seems to work that way too, but the questions here are also crowd sourced.

Cleverly, the product also leverage some game dynamics. They use status/badges – and progression dynamic to get user to fill their profile info.

On top of that, they allow users to connect their twitter/Facebook accounts (regardless of their favorite ice cream), meaning Hunch can make recommendations based on your profile and thing your friends share (like Flipboard and paper.li)

Definitely a service to watch closely now.

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2022) and organises the Lead Innovation Day.