Integrated marketing communication
Integrated marketing communication really resonated with my consumer centric mindset. Wikipedia defines IMC as: This is an approach to brand communications where the different modes …
Category: Marketing
Marketing budgets: 2 good and short reads
While doing research, I found those two pieces very insightful on how to define your marketing budget: The marketing budget and how to define it: build your …
Marketing concepts explained in 2 Minutes
Simple and on spot. This funny video is a bit of fresh air for the marketing class. http://www.youtube.com/watch?v=l4seWLW2KhQ Those are the concepts: 1. You see …
Digital Marketing – student project
This is a post for my students at the Master of Business and Management at University Paris 10 Nanterre la Defense. It aims to introduce …
Confucius said, twitter is growing
Time for a quite update on how Confucius140 is growing on twitter. It is a experimental account that tweet twice a day a famous quote. …
Digital marketing mind map
While preparing the lecture on digital marketing for Paris Ouest University master students, I put together this mindmap. It’s designed to give a quick 1 …
3 ways to market your service on social media
Beyond the +1, Like and Tweet button, here are 3 ideas to sell or market your online service on social media platform. 1- Broadcast – …
Raising your profile, PR and social media
Yesterday KnowledgePeers organised a panel on Raising Your Profile – Here are the few interesting notes I took on PR and social media. Small business …
Confucius on Twitter – first findings
Let’s revisit that Confucius experiment with some numbers. Confucius has 16 followers. He is following them all back. Without planned promotion this wont go very …