Digital Marketing Overview
It’s been a year since I first presented to Paris X university students a Digital Marketing overview. Today I had the chance to refine and …
Crisis communication (1/4) – examples
As as part of Marketing lectures I am giving to the students about crisis communication, I have gather a set of real life examples that …
Integrated marketing communication
Integrated marketing communication really resonated with my consumer centric mindset. Wikipedia defines IMC as: This is an approach to brand communications where the different modes …
Marketing budgets: 2 good and short reads
While doing research, I found those two pieces very insightful on how to define your marketing budget: The marketing budget and how to define it: build your …
Weather comparison between London and Paris
There may be good reasons to prefer Paris over London, but weather is not one of them. Here is a comparison between London and Paris …
Marketing concepts explained in 2 Minutes
Simple and on spot. This funny video is a bit of fresh air for the marketing class. http://www.youtube.com/watch?v=l4seWLW2KhQ Those are the concepts: 1. You see …
Digital Marketing – student project
This is a post for my students at the Master of Business and Management at University Paris 10 Nanterre la Defense. It aims to introduce …
Behavioral economics and the mistakes we do
In his gamification lecture on coursera.org Prof. Kevin Werbach talks about behavioral economics. At the intersection of ecomomics and behaviorism, behavioral economics differs from economics …
Confucius said, twitter is growing
Time for a quite update on how Confucius140 is growing on twitter. It is a experimental account that tweet twice a day a famous quote. …
How to not innovate
Taken from 10 ways to inhibit innovation, here are 4 trends that what prevents innovation in companies. We exploite and dont explore Our focus on short-term results …