Integrated marketing communication really resonated with my consumer centric mindset. Wikipedia defines IMC as: This is an approach to brand communications where the different modes…
While doing research, I found those two pieces very insightful on how to define your marketing budget: The marketing budget and how to define it: build your…
There may be good reasons to prefer Paris over London, but weather is not one of them. Here is a comparison between London and Paris…
Simple and on spot. This funny video is a bit of fresh air for the marketing class. Those are the concepts: 1. You see a…
This is a post for my students at the Master of Business and Management at University Paris 10 Nanterre la Defense. It aims to introduce…
In his gamification lecture on coursera.org Prof. Kevin Werbach talks about behavioral economics. At the intersection of ecomomics and behaviorism, behavioral economics differs from economics…
Time for a quite update on how Confucius140 is growing on twitter. It is a experimental account that tweet twice a day a famous quote.…
Taken from 10 ways to inhibit innovation, here are 4 trends that what prevents innovation in companies. We exploite and dont explore Our focus on short-term results…
Have a look a the image below. It compares two screenshots of a Google search results page. The one on the left is from 2008.…
McKinsey Quarterly published an article “The social side of strategy” that includes examples how companies can leverage the wisdom of their own crowd (employees) into…