Integrated marketing communication
Integrated marketing communication really resonated with my consumer centric mindset. Wikipedia defines IMC as: This is an approach to brand communications where the different modes work together to create a…
Marketing budgets: 2 good and short reads
While doing research, I found those two pieces very insightful on how to define your marketing budget: The marketing budget and how to define it: build your budget around your goal, focus…
Weather comparison between London and Paris
There may be good reasons to prefer Paris over London, but weather is not one of them. Here is a comparison between London and Paris weather data taken form two…
Marketing concepts explained in 2 Minutes
Simple and on spot. This funny video is a bit of fresh air for the marketing class. Those are the concepts: 1. You see a gorgeous girl at a party.…
Digital Marketing – student project
This is a post for my students at the Master of Business and Management at University Paris 10 Nanterre la Defense. It aims to introduce the project they will be…
Behavioral economics and the mistakes we do
In his gamification lecture on coursera.org Prof. Kevin Werbach talks about behavioral economics. At the intersection of ecomomics and behaviorism, behavioral economics differs from economics by looking specifically at people’s…
Confucius said, twitter is growing
Time for a quite update on how Confucius140 is growing on twitter. It is a experimental account that tweet twice a day a famous quote. Followers Growth is steady, about…
How to not innovate
Taken from 10 ways to inhibit innovation, here are 4 trends that what prevents innovation in companies. We exploite and dont explore Our focus on short-term results drives out ideas that take…
Google also building walls around its garden…
Have a look a the image below. It compares two screenshots of a Google search results page. The one on the left is from 2008. The one on the right…
Crowdsoursing your strategy
McKinsey Quarterly published an article “The social side of strategy” that includes examples how companies can leverage the wisdom of their own crowd (employees) into their strategy planning, also gaining…