2015
39 notes published in 2015
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Pourquoi lire Lean Startup d’Eric Ries?
Le livre Lean Startup d’Eric Ries a transformé l’entrepreneuriat et l’innovation. Eric Ries, entrepreneur de la Silicon Valley, tire les leçons des échecs et réussites …
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Lean by Design: innovation at Intuit
An Intuit designer explains how the company innovates in personal finance, where people's behaviour with money is far from rational, so that what seems …
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GE Fuel Cells: running a lean startup inside a big corporation
Talk by Johanna Wellington at the Lean Startup Conference 2015 (58 minutes). In 2014 GE launched an internal startup, GE Fuel Cells, to turn a …
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18 cognitive biases you can use for conversion optimization
CXL describes 18 cognitive biases that shape how people decide online, from anchoring and the bandwagon effect to confirmation bias, with for each one a …
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Constructing a pricing strategy for subscription products
CXL's guide to pricing a subscription product: measure what customers value with methods such as Gabor-Granger, the Van Westendorp price sensitivity meter …
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Lessons from a decade of ranking the most innovative companies
The New York Times on the 2015 edition of the Boston Consulting Group's ranking of the 50 most innovative companies, ten years after the first one. Apple …
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4 tips for launching minimum viable products inside big companies
Debbie Madden, in Harvard Business Review (September 2015): a big company that wants to launch MVPs has to let its team act like a real startup. Four …
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Core Skills for Design Thinking – according to Tim Brown
We are all designers. Everyday we produce. Professionally and personally. A response to customer. A birthday party for your kid. A meeting. A vacation. All …
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The operating model that is changing the world, by Aaron Dignan
Aaron Dignan describes the operating model of the fastest-growing companies, a « responsive operating system » built on five elements: a clear purpose …
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The biggest lie in software is « phase 2 »
Jeff Gothelf, in Harvard Business Review (2012): under the pressure of budgets and deadlines, the features planned late in a project slip into a « phase 2 …
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How to start your pitch
If you either need to raise money, hire or convince a customer, you need explain your idea quickly while making an impact. Here is a …
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7 things I’ve learned about lean startup, by David Bland
After five years advising startups and corporations, David Bland shares seven findings: MVPs are optimised for learning, not scaling; you decide what is …
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The ROI of innovation: why it’s the wrong question to ask
Tristan Kromer argues that asking for the ROI of an innovation project pushes teams into shared fictions, such as spreadsheets projecting revenue for …
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Comment Neopost innove grâce au Lean Startup
Depuis plusieurs années, l’envoi de courrier baisse. Malgré cette baisse, l’un des principaux équipementiers du secteur, Neopost (1,1 milliard de CA en 2014) continue de …
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Too much quantitative data? Zynga analytics at its peak
Amplitude tells the story of analytics at Zynga: event-based tracking pioneered for social games, models built before launch, the metrics that mattered …
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Why you need to fail, by Derek Sivers
A 15-minute talk by Derek Sivers on three reasons to fail: to learn, since learning comes from paying attention to your mistakes; to grow, by attempting …
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Pick the right tool for the right job: design research techniques
Pick the right tool for the right job: Design Research Techniques Source: designresearchtechniques.com, no longer online
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Entretien autour du Lean Startup Week-End
Interview d'Oana et de Franck par InfoQ en 2015, avant le Lean Startup Week-End qu'ils organisaient en juin. Franck raconte l'atelier londonien à …
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The 20 best lessons from social psychology
Zach Hamed shares twenty findings from a social psychology class, each with its study: reciprocity, the endowment effect, the contagion of smiles, the …
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How to make experimentation a repeatable process in your business
Mike Fishbein, in The Next Web (2015): the old product cycle of long development, market research and costly launches is giving way, from garage startups …
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The Lean Roadmap, by Nicolas Nemni
Nicolas Nemni proposes a Lean Roadmap Canvas to answer the two questions every startup product manager faces: when to add a feature, and which one. The …
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BlueKiwi revu au filtre du Lean Startup
Conférence de Christophe Routhieau (38 minutes), sur la chaîne du Lead Innovation Day : l'histoire de BlueKiwi, pionnier français du réseau social …
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Finding your early adopters: how to fall in love
Rockstart's first step to start a company the lean startup way: find your early adopters. Not everyone will be the love of your life: rather than building …
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Lean Startup: Impact pour nos Grandes Entreprises
Venu de l’ingénierie de la Silicon Valley, le Lean Startup est en train de révolutionner la façon de créer les startups. Mais pas que. Cette …
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C’est quoi le Lean Startup ?
Une startup a environ 9 chances sur 10 de se planter. Et la majorité se plante non pas parce qu’elles n’arrivent pas à construire le …
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Let your customers segment themselves by what they’re willing to pay
Stefan Michel, in Harvard Business Review (2015): most customers look for the lowest price, but some will pay more for a better service. Rather than …
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Our approach to innovation is dead wrong (Diana Kander, TEDxKC)
In this TEDx talk (10 minutes), Diana Kander notes the explosion of incubators, accelerators and entrepreneurship programmes over the past decade, argues …
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eFounders’ startup building thesis, by Thibaud Elziere
Thibaud Elziere explains the thesis of the eFounders startup studio: rather than investing, build companies that can become large, by targeting millions …
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Implementing your business model with the Galbraith Star Model
Strategyzer introduces Jay Galbraith's Star Model to execute a business model once it has been found: align five points of the organisation, strategy …
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The Customer Discovery Handbook, by Alexander Cowan
Alexander Cowan's guide to doing just enough research and testing to avoid building something nobody wants: write hypotheses about personas and jobs to be …
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Disruption is not about slaying giants but about serving new customers
Disruption is not about slaying giants but about serving new customers
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Is your product a vitamin or a painkiller?
George Deeb (Red Rocket Ventures) in Entrepreneur: to build a business of scale, a startup needs a « painkiller », a product that solves a big, urgent …
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Customers need to fire something before they can hire your product
Ash Maurya applies Clayton Christensen's jobs-to-be-done framework: a job combines a problem, a customer segment and a situation; jobs outlast time and …
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Google Ventures’ do-it-yourself guide to the design sprint
VentureBeat (January 2015): Google Ventures publishes a guide for startups to run their own design sprint, the five-day process formalised by Jake Knapp …
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How to set up a landing page to validate a product idea
Scott McLeod explains how to test demand with a simple landing page before building anything: clear copy and a single call to action, a value proposition …
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Going beyond « Make Something People Want »
Emrah Yalaz starts from Paul Graham's advice, « make something people want », and from Peter Thiel's questions on what is valuable and missing, and …
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Five steps to building a minimum viable product with story mapping
The author starts from a figure: around 60% of the features teams build are waste. Story mapping lays out the user's journey as a map of features, from …
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Untangling B2B sales goals, by Tristan Kromer
Tristan Kromer: startups set aggressive revenue targets, then walk into sales meetings with no goal beyond « it went well ». Each stage of a B2B funnel …
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Momentum vs motion
Momentum is moving things in desired direction, whereas motion/movement is state of doing something.
