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2016

18 notes published in 2016

  • It’s price before product. Period.

    First Round Review interview with Madhavan Ramanujam, pricing partner at Simon-Kucher: design the product around what customers value and are willing to …

    November 22, 2016 1 min read MarketingLinkedIn

  • When to focus on growth?

    So, at the Lean Startup Unconference in San Francisco, David Binetti was holding a session on How to know when to step on the gas …

    November 2, 2016 1 min read Lean Startup

  • The Moral Machine: hard choices for AI

    The Moral Machine, launched by the MIT Media Lab in 2016, asks the public what a self-driving car should do when an accident cannot be avoided: whom to …

    October 7, 2016 1 min read InnovationLinkedIn

  • Le Lean Startup en 5 citations

    Voici 5 citations choisies d’Eric Ries pour capturer les idées derrière le concept de Lean Startup. Ces citations sont du extraite du livre, “Lean Startup“. …

    5 juillet 2016 1 min de lecture Books

  • The Innovation Silo, by David Bland

    David Bland warns that as companies tear down functional silos, they build a new one: an innovation silo. The three horizons model tends to split …

    June 21, 2016 1 min read Corporate EntrepreneurLinkedIn

  • What product managers can learn from jazz musicians

    Ken Norton's talk at Mind the Product starts with Ella Fitzgerald forgetting the lyrics of « Mack the Knife » on stage in 1960 and improvising, with her …

    June 17, 2016 1 min read InnovationLinkedIn

  • 9 rules for building viable startups, from a startup studio

    Marcelo Calbucci, who builds startups at the Pioneer Square Labs studio in Seattle, shares nine rules: research goes a long way, stay close to the money …

    June 13, 2016 1 min read StartupLinkedIn

  • If you ask a founder how you can help

    If you ask a founder how you can help, it means you haven’t been listening close enough. Be fully present. Steve Schlafman, in A bunch of VCs went on a …

    April 18, 2016 1 min read StartupLinkedIn

  • The Anti-BMC: how to make real strategic choices

    The Business Model Canvas describes what a business will do; the Anti-BMC asks what it will not do. Four questions force real strategic choices: which …

    April 4, 2016 1 min read StartupLinkedIn

  • Intrapreneur’s guide to navigating bureaucracy and politics

    Moves the Needle gives intrapreneurs four ways to push through bureaucracy and politics: align the project with the company's strategic priorities, win …

    April 1, 2016 1 min read Corporate EntrepreneurLinkedIn

  • How to fix the 5 most common mistakes with focus groups

    Jay Eskenazi (UX Magazine) lists five flaws of focus groups: what people say differs from what they do, samples are small, dominant participants steer the …

    March 30, 2016 1 min read Lean StartupLinkedIn

  • Empathy for a better UX

    Florine Lelay, on the Backelite blog, shows empathy at work on three levels of a UX project: with users, by putting yourself in their place and testing …

    March 25, 2016 1 min read InnovationLinkedIn

  • Your customer’s top 3 priorities

    The investor Tomasz Tunguz suggests one question for customer calls: where does this problem sit on your list of priorities, top 3, top 5 or top 10? If it …

    March 25, 2016 1 min read MarketingLinkedIn

  • The limits of the Lean Startup method

    Ted Ladd studied ten years of data on 250 teams in an American cleantech accelerator. His conclusion in Harvard Business Review: the lean approach helps …

    March 15, 2016 1 min read Lean StartupLinkedIn

  • The ROI of innovation, with Brant Cooper and David Binetti

    One-hour conversation recorded by Moves the Needle in February 2016: measuring the return of innovation initiatives is close to impossible with classic …

    February 29, 2016 1 min read Corporate EntrepreneurLinkedIn

  • How the Lean Startup is transforming GE

    The Lean Startup started as a smarter way for startups to build product. Today, the Lean Startup ideas transform how people think, work and operate together …

    February 15, 2016 3 min read Lean Startup

  • 5 leadership changes vital to enterprise innovation

    Moves the Needle lists five changes leaders must make for innovation to happen in large companies: step back from the pressure of quarterly Wall Street …

    February 15, 2016 1 min read Corporate EntrepreneurLinkedIn

  • Customer interviews: how to get to the actual value

    Esther Gons (NEXT Amsterdam), co-author of The Corporate Startup, explains how to run customer interviews that reach the real value: get out of the …

    February 1, 2016 1 min read Lean StartupLinkedIn

Guides

  • Customer interviews
  • Value proposition and pricing
  • MVP and experiments
  • Canvases and templates
  • From code to product
  • The intrapreneur
  • Lean startup in large companies
  • Intrapreneuriat en grand groupe
  • Lean startup: where to start
  • Measuring and funding innovation
  • Failure, and what comes next
  • Customer psychology
  • UX and design thinking
  • Growth and loyalty
  • Pitching and presenting
  • Innovation stories

Series

  • Hidden truths of corporate innovation
  • Lean Startup Day 2023
  • Oser, puis doser
  • Digital marketing lectures
  • Confucius on Twitter, 2009 to 2012

Themes

  • Innovation145
  • Lean Startup114
  • Marketing81
  • Corporate Entrepreneur74
  • Startup69
  • Experiment38
  • Opinion35
  • Books15
  • Podcast: Oser Doser9

Years

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