Franck DebaneDigital Evolution

Digital marketing lectures

Notes written for digital marketing lectures, first for master’s students at Paris Nanterre University, then for the European Business School, from November 2011 to November 2012. In reading order.

  1. Digital marketing mind map

    While preparing the lecture on digital marketing for Paris Ouest University master students, I put together this mindmap. It’s designed to give a quick 1 …

    1 min read Marketing

  2. Digital Marketing – student project

    This is a post for my students at the Master of Business and Management at University Paris 10 Nanterre la Defense. It aims to introduce …

    1 min read Marketing

  3. Marketing concepts explained in 2 Minutes

    Simple and on spot. This funny video is a bit of fresh air for the marketing class. http://www.youtube.com/watch?v=l4seWLW2KhQ Those are the concepts: 1. You see …

    2 min read Marketing

  4. Crisis communication (1/4) – examples

    As part of Marketing lectures I am giving to the students about crisis communication, I have gather a set of real life examples that …

    1 min read Marketing

  5. Digital Marketing Overview

    It’s been a year since I first presented to Paris X university students a Digital Marketing overview. Today I had the chance to refine and …

    1 min read Marketing