Skip to content
Franck DebaneDigital Evolution
  • Guides
  • Innovation
  • Lean Startup
  • Corporate Entrepreneur
  • Marketing
  • Podcast
  • Book

2020

23 notes published in 2020

  • What’s the ROI of hugging your mom?

    Sadly, Tony Hsieh the founder and CEO of Zappos died a few days ago. Tony Hsieh was somewhere on the top of my list of references and I very often cite …

    December 1, 2020 1 min read StartupLinkedIn

  • Le Lean Canvas en français : modèle à télécharger

    Téléchargez directement le powerpoint du Lean Canvas en Français. Et la version Google Slide. Le Lean Canvas est une variante du Business Model Canvas, adapté …

    13 novembre 2020 7 min de lecture Lean Startup

  • Business ideas are worthless

    Ideas are seen as the starting point of successful businesses. The truths is that the initial idea doesn’t really count in the success of a …

    November 8, 2020 1 min read Startup

  • Survivorship bias: the planes that came back

    “My product is better than their product, so I’ll succeed.” “If I focus on my unhappy customers, I’ll be able to retain them and decrease my churn rate.” …

    November 2, 2020 1 min read MarketingLinkedIn

  • The Genius of the London Tube Map

    Learn the story of one of the best “user interfaces” before UI. The London Tube Map. The implications of this design are so profond, in …

    August 14, 2020 1 min read Opinion

  • Technology in search of a customer

    Listen to Steve Jobs on Customer centricity versus Technology Centricity. A valuable business lesson that companies and employees forget very quickly. We all have solutions …

    August 14, 2020 1 min read Marketing

  • And the car turned red – An innovation story at Nissan

    Every year, Nissan Europe runs a competition called the Chairman’s Innovation Awards. It is open to all employees who want to propose new ideas for …

    June 12, 2020 5 min read Corporate Entrepreneur

  • Growth hacking is a step-by-step process

    William Mievre argues that growth hacking is a method, not a bag of tricks. It only starts once the product fits its market, and it needs groundwork: a …

    May 8, 2020 1 min read MarketingLinkedIn

  • How coding shapes your thinking

    This article was first written and published for the Business Coaching Magazine. When you write software all day, it shapes your thinking. Your brain is …

    April 30, 2020 3 min read Opinion

  • Pourquoi l’éducation en ligne n’est pas l’avenir de l’école

    Tribune de Charlotte Fillol, experte en éducation et administratrice de l'Institut Sapiens, publiée par Le Figaro le 29 avril 2020, en plein confinement. …

    30 avril 2020 1 min de lecture OpinionLinkedIn

  • Template PowerPoint pour le Business Model Canvas

    Les entreprises utilisent de plus en plus souvent le Business Model Canvas d’Alexander Osterwalder. Parfois appelé le BMC, c’est devenu maintenant un outil incontournable de …

    21 avril 2020 1 min de lecture Lean Startup

  • The right path to take – advice from Steve Jobs

    In May 1997, Apple held its Worldwide Developers Conference (WWDC) in San Jose, California. At that time, Steve Jobs was not CEO of the company. …

    April 17, 2020 1 min read Marketing

  • PowerPoint Template for Customer Profile in Value Proposition Design

    “The more you know your customers, the more you can help them.” an old friend used to remind me The Customer Profile is useful to …

    April 10, 2020 1 min read Lean Startup

  • Running Lean, the book I recommend the most

    Running Lean, by Ash Maurya (first published in 2010, third edition in 2022), turns the Lean Startup ideas into a step-by-step practice: write the …

    April 8, 2020 1 min read BooksLinkedIn

  • Innovating in time of crisis?

    Suite aux événements récents, certaines entreprises ont perdu près de 30% de valeur boursière en quelques jours ! Panique à bord et recentrage sur le …

    24 mars 2020 1 min de lecture Corporate EntrepreneurLinkedIn

  • How the perception of effort increases value

    Value is relative The value that a buyer sees and depends on the frame or perception they have about the product. To increase the perceived …

    March 18, 2020 1 min read Marketing

  • Removing features: a misunderstood task of product managers

    This is one of the most misunderstood tasks of product managers: removing features instead of adding new ones. Some features are diluting your core value …

    March 9, 2020 1 min read InnovationLinkedIn

  • Learn from startups that almost made it

    Failory publishes long interviews with founders of startups that failed, and of some that succeeded: how the company started, how it grew, what went wrong …

    February 27, 2020 1 min read StartupLinkedIn

  • What “disruptive” actually means

    Written by Jason Crawford the day after Clayton Christensen's death, in January 2020, this short piece restores the precise meaning of “disruptive”. A …

    February 26, 2020 1 min read InnovationLinkedIn

  • What is Lean Marketing?

    Lean Marketing, in one definition: Lean Marketing approach consists of a one- or two-week-long marketing campaign that has 1 goal, 1 target group, and 1 …

    February 24, 2020 1 min read Lean StartupLinkedIn

  • Before spending time or energy on anything, assess if it should be done

    Is the impact you are hoping to have actually valued? By whom? Can you check? Verify. Otherwise, your effort might just be wasted.

    January 13, 2020 1 min read Lean StartupLinkedIn

  • All business plans are the same, and they are all wrong

    As Niels Bohr said: “Predictions are very difficult, especially if it's about the future…” Don’t follow a wrong plan that will lead you to fail.

    January 7, 2020 1 min read Lean StartupLinkedIn

  • Testing Business Ideas, de David Bland et Alexander Osterwalder

    Je vous recommande le livre de David Bland et Alexander Osterwalder : Testing Business Ideas. Il formalise et structure l'expérimentation et les MVP avec …

    6 janvier 2020 1 min de lecture BooksLinkedIn

Guides

  • Customer interviews
  • Value proposition and pricing
  • MVP and experiments
  • Canvases and templates
  • From code to product
  • The intrapreneur
  • Lean startup in large companies
  • Intrapreneuriat en grand groupe
  • Lean startup: where to start
  • Measuring and funding innovation
  • Failure, and what comes next
  • Customer psychology
  • UX and design thinking
  • Growth and loyalty
  • Pitching and presenting
  • Innovation stories

Series

  • Hidden truths of corporate innovation
  • Lean Startup Day 2023
  • Oser, puis doser
  • Digital marketing lectures
  • Confucius on Twitter, 2009 to 2012

Themes

  • Innovation145
  • Lean Startup114
  • Marketing81
  • Corporate Entrepreneur74
  • Startup69
  • Experiment38
  • Opinion35
  • Books15
  • Podcast: Oser Doser9

Years

  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2002
© 2026 Franck Debane
  • debane.org
  • About
  • RSS
  • LinkedIn
  • Passez en mode startup
  • Talks and press
  • Mentions légales