2020
23 notes published in 2020
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What’s the ROI of hugging your mom?
Sadly, Tony Hsieh the founder and CEO of Zappos died a few days ago. Tony Hsieh was somewhere on the top of my list of references and I very often cite …
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Le Lean Canvas en français : modèle à télécharger
Téléchargez directement le powerpoint du Lean Canvas en Français. Et la version Google Slide. Le Lean Canvas est une variante du Business Model Canvas, adapté …
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Business ideas are worthless
Ideas are seen as the starting point of successful businesses. The truths is that the initial idea doesn’t really count in the success of a …
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Survivorship bias: the planes that came back
“My product is better than their product, so I’ll succeed.” “If I focus on my unhappy customers, I’ll be able to retain them and decrease my churn rate.” …
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The Genius of the London Tube Map
Learn the story of one of the best “user interfaces” before UI. The London Tube Map. The implications of this design are so profond, in …
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Technology in search of a customer
Listen to Steve Jobs on Customer centricity versus Technology Centricity. A valuable business lesson that companies and employees forget very quickly. We all have solutions …
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And the car turned red – An innovation story at Nissan
Every year, Nissan Europe runs a competition called the Chairman’s Innovation Awards. It is open to all employees who want to propose new ideas for …
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Growth hacking is a step-by-step process
William Mievre argues that growth hacking is a method, not a bag of tricks. It only starts once the product fits its market, and it needs groundwork: a …
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How coding shapes your thinking
This article was first written and published for the Business Coaching Magazine. When you write software all day, it shapes your thinking. Your brain is …
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Pourquoi l’éducation en ligne n’est pas l’avenir de l’école
Tribune de Charlotte Fillol, experte en éducation et administratrice de l'Institut Sapiens, publiée par Le Figaro le 29 avril 2020, en plein confinement. …
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Template PowerPoint pour le Business Model Canvas
Les entreprises utilisent de plus en plus souvent le Business Model Canvas d’Alexander Osterwalder. Parfois appelé le BMC, c’est devenu maintenant un outil incontournable de …
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The right path to take – advice from Steve Jobs
In May 1997, Apple held its Worldwide Developers Conference (WWDC) in San Jose, California. At that time, Steve Jobs was not CEO of the company. …
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PowerPoint Template for Customer Profile in Value Proposition Design
“The more you know your customers, the more you can help them.” an old friend used to remind me The Customer Profile is useful to …
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Running Lean, the book I recommend the most
Running Lean, by Ash Maurya (first published in 2010, third edition in 2022), turns the Lean Startup ideas into a step-by-step practice: write the …
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Innovating in time of crisis?
Suite aux événements récents, certaines entreprises ont perdu près de 30% de valeur boursière en quelques jours ! Panique à bord et recentrage sur le …
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How the perception of effort increases value
Value is relative The value that a buyer sees and depends on the frame or perception they have about the product. To increase the perceived …
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Removing features: a misunderstood task of product managers
This is one of the most misunderstood tasks of product managers: removing features instead of adding new ones. Some features are diluting your core value …
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Learn from startups that almost made it
Failory publishes long interviews with founders of startups that failed, and of some that succeeded: how the company started, how it grew, what went wrong …
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What “disruptive” actually means
Written by Jason Crawford the day after Clayton Christensen's death, in January 2020, this short piece restores the precise meaning of “disruptive”. A …
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What is Lean Marketing?
Lean Marketing, in one definition: Lean Marketing approach consists of a one- or two-week-long marketing campaign that has 1 goal, 1 target group, and 1 …
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Before spending time or energy on anything, assess if it should be done
Is the impact you are hoping to have actually valued? By whom? Can you check? Verify. Otherwise, your effort might just be wasted.
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All business plans are the same, and they are all wrong
As Niels Bohr said: “Predictions are very difficult, especially if it's about the future…” Don’t follow a wrong plan that will lead you to fail.
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Testing Business Ideas, de David Bland et Alexander Osterwalder
Je vous recommande le livre de David Bland et Alexander Osterwalder : Testing Business Ideas. Il formalise et structure l'expérimentation et les MVP avec …