Franck DebaneDigital Evolution

Growth and loyalty

16 notes, 2010 to 2021 · All guides

Growth is not the first problem of a startup. It becomes the problem once a product fits its market. Loyalty is what lets that growth last.

Start with when to focus on growth: David Binetti’s answer, based on promotion versus word of mouth, and Brian Balfour on how growth differs from marketing and product. Growth hacking is a step-by-step process, not magic. A founder of HowAboutWe warns against delusional thinking in a growth plan.

Then tactics: Sebastian Fung’s growth hacking to $10,000, five famous growth hacks, 68 ways to increase website traffic, and a lean content marketing machine in seven steps. Lean marketing is a one- or two-week campaign with one goal, one target group and one topic. Jason Fried explains marketing by sharing.

Then loyalty. Ash Maurya’s Customer Factory turns visitors into happy customers in five steps. Ben Yoskovitz looks at your best users, and three steps turn customers into advocates. A bike shop owner treated each customer by lifetime value, McKinsey research says loyalty programmes can hurt margins, and Lady Gaga shows what loyalty marketing looks like with fans.

Start here

  1. When to focus on growth?

    So, at the Lean Startup Unconference in San Francisco, David Binetti was holding a session on How to know when to step on the gas …

    1 min read Lean Startup

  2. Growth vs marketing vs product (Brian Balfour)

    Brian Balfour on the quarrel around « growth hacking »: rather than argue about the term, look at what changed in five years, easy access to data, access …

    1 min read MarketingLinkedIn

  3. Growth hacking is a step-by-step process

    William Mievre argues that growth hacking is a method, not a bag of tricks. It only starts once the product fits its market, and it needs groundwork: a …

    1 min read MarketingLinkedIn

  4. How to avoid delusional thinking in startup growth strategy

    Aaron Schildkrout, co-founder of HowAboutWe, a dating service acquired by IAC, in a guest post on Andrew Chen's blog: early founders' growth plans are …

    1 min read MarketingLinkedIn

Tactics

  1. Is this really growth hacking? (Sebastian Fung)

    Sebastian Fung tells how he won HubSpot's Signals Challenge with growth hacking: blog posts with a call to action, sharing on Twitter and Meetup, testing …

    1 min read MarketingLinkedIn

  2. 5 famous growth hacks

    Jon Yongfook, a serial entrepreneur based in Asia, describes five famous growth hacks that startups used instead of big marketing budgets, likely to …

    1 min read MarketingLinkedIn

  3. 68 ways to increase website traffic (Mike Fishbein)

    Mike Fishbein's list of 68 ways to bring traffic to a startup's site, mostly through content marketing and communities. Every product is different: test …

    1 min read MarketingLinkedIn

  4. Bootstrap your content marketing in 7 steps, by Omar Mohout

    Omar Mohout (Sirris) sums up in a short deck how a startup can build a lean content marketing machine in seven steps, on a shoestring budget.

    1 min read MarketingLinkedIn

  5. What is Lean Marketing?

    Lean Marketing, in one definition: Lean Marketing approach consists of a one- or two-week-long marketing campaign that has 1 goal, 1 target group, and 1 …

    1 min read Lean StartupLinkedIn

  6. Marketing by sharing, a talk by Jason Fried

    Jason Fried, co-founder of 37signals, the makers of Basecamp: rather than spending on advertising, a company can grow by sharing what it knows, teaching …

    1 min read MarketingLinkedIn

Loyalty

  1. The Customer Factory: making happy customers

    How to build a successful business? “Successful businesses share a common universal goal: to make happy customers!” says Ash Maurya. His model, the …

    1 min read Lean StartupLinkedIn

  2. The importance of understanding your best users, by Ben Yoskovitz

    Ben Yoskovitz, co-author of Lean Analytics: every startup has a share of « good » users, defined by the engagement that matters for its product. Look for …

    1 min read Lean StartupLinkedIn

  3. 3 steps to turn customers into advocates

    3 Steps to turn Customers into Advocates (20 second video) Identify the customer who like to most; Invite them; Reward them: give access to great content …

    1 min read MarketingLinkedIn

  4. The secret science of creating lifetime customers

    Laurence McCahill tells how Chris Zane turned his small bike shop into one of the largest bicycle retailers in the United States by treating each customer …

    1 min read MarketingLinkedIn

  5. Loyalty: is it killing your business?

    A summary on LinkedIn of McKinsey research: companies that spend more on loyalty programmes grow no faster than their peers and have margins about 10% …

    1 min read MarketingLinkedIn

  6. Loyalty lessons from Lady Gaga

    Ben McConnell and Jackie Huba (Church of the Customer, 2010): beyond her stage shows and outfits, Lady Gaga's rise owes much to loyalty marketing, the …

    1 min read MarketingLinkedIn