Lean by Design: innovation at Intuit
In the guide Lean startup in large companies
Lean by Design - Innovation at Intuit
Lean by Design
An Intuit designer explains how the company innovates in personal finance, where people's behaviour with money is far from rational, so that what seems obvious in a meeting room often fails with real users. Five lessons from their experiments: no vision, no pivot; beware of optimising bad decisions; scrappy does not mean crappy; simple rules can change behaviour; and go for the gut rather than the head.
Source: Intuit (Medium) · archived copy
First published on LinkedIn on December 18, 2015. View the original post