An Intuit designer explains how the company innovates in personal finance, where people's behaviour with money is far from rational, so that what seems obvious in a meeting room often fails with real users. Five lessons from their experiments: no vision, no pivot; beware of optimising bad decisions; scrappy does not mean crappy; simple rules can change behaviour; and go for the gut rather than the head.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.