Franck DebaneDigital Evolution

It’s price before product. Period.

By 1 min read Marketing, StartupLinkedIn

In the guide Value proposition and pricing

It's Price Before Product. Period.

First Round Review interview with Madhavan Ramanujam, pricing partner at Simon-Kucher: design the product around what customers value and are willing to pay, instead of setting the price at the end. His example is the Porsche Cayenne, an SUV built around what customers wanted and would pay for, which ended up bringing in half of Porsche's profit.

Source: First Round Review

First published on LinkedIn on November 22, 2016. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.