It’s price before product. Period.
In the guide Value proposition and pricing
It's Price Before Product. Period.
First Round Review interview with Madhavan Ramanujam, pricing partner at Simon-Kucher: design the product around what customers value and are willing to pay, instead of setting the price at the end. His example is the Porsche Cayenne, an SUV built around what customers wanted and would pay for, which ended up bringing in half of Porsche's profit.
Source: First Round Review
First published on LinkedIn on November 22, 2016. View the original post