The Anti-BMC: how to make real strategic choices
In the guide Canvases and templates
The Anti-BMC - How to make real strategic choices
The Business Model Canvas describes what a business will do; the Anti-BMC asks what it will not do. Four questions force real strategic choices: which customers will you turn away, which problems will your product fail to solve, where will you not seek competitive advantage, and which activities will you leave out.
Source: Startup Stories (Medium), Web Archive copy
First published on LinkedIn on April 4, 2016. View the original post