The Business Model Canvas describes what a business will do; the Anti-BMC asks what it will not do. Four questions force real strategic choices: which customers will you turn away, which problems will your product fail to solve, where will you not seek competitive advantage, and which activities will you leave out.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.