Franck DebaneDigital Evolution

Stop building, start listening: 167 customer interviews before launch

By 1 min read Lean StartupLinkedIn

In the guide Customer interviews

Stop building, start listening. How we rode 167 customer interviews to a validated Launch

How We Rode 167 Customer Interviews to a Validated Launch

A founder recounts how his team spent four months interviewing 167 potential customers before launching: validating the idea, identifying the right customers, and turning the conversation from their product to the customers' problems, which paid off on launch day.

Source: Product Design (Medium) · archived copy

First published on LinkedIn on January 9, 2014. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.