Stop building, start listening: 167 customer interviews before launch
In the guide Customer interviews
Stop building, start listening. How we rode 167 customer interviews to a validated Launch
How We Rode 167 Customer Interviews to a Validated Launch
A founder recounts how his team spent four months interviewing 167 potential customers before launching: validating the idea, identifying the right customers, and turning the conversation from their product to the customers' problems, which paid off on launch day.
Source: Product Design (Medium) · archived copy
First published on LinkedIn on January 9, 2014. View the original post