Franck DebaneDigital Evolution

Designing social products with 3 habit-forming feedback loops (Andrew Chen)

By 1 min read Marketing, InnovationLinkedIn

In the guide Customer psychology

How to design successful social products with 3 habit-forming feedback loops from Master Chen

How to design successful social products with 3 habit-forming feedback loops

Andrew Chen describes the three feedback loops behind successful social products: one that rewards those who post content, one that rewards passive readers with relevant content, and one that rewards, and prunes, connections in the network. When all three work together, they create daily habits; when one fails, engagement declines.

Source: Andrew Chen

First published on LinkedIn on March 19, 2014. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.