Business plans vs business models (Steve Blank)
In the guide Canvases and templates
Good read for entrepreneurs: Business plans vs. business models - No battle plan survives contact with the enemy
No Plan Survives First Contact With Customers – Business Plans versus Business Models
Steve Blank (2010): no plan survives first contact with customers. A business plan is a static document written before the facts; a startup should instead search for its business model, testing each hypothesis with customers and changing the model as it learns.
Source: Steve Blank
First published on LinkedIn on April 9, 2010. View the original post