Franck DebaneDigital Evolution

Business plans vs business models (Steve Blank)

By 1 min read Lean Startup, StartupLinkedIn

In the guide Canvases and templates

Good read for entrepreneurs: Business plans vs. business models - No battle plan survives contact with the enemy

No Plan Survives First Contact With Customers – Business Plans versus Business Models

Steve Blank (2010): no plan survives first contact with customers. A business plan is a static document written before the facts; a startup should instead search for its business model, testing each hypothesis with customers and changing the model as it learns.

Source: Steve Blank

First published on LinkedIn on April 9, 2010. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.