The Customer Discovery Handbook, by Alexander Cowan
In the guide Customer interviews
The Customer Discovery Handbook
Alexander Cowan's guide to doing just enough research and testing to avoid building something nobody wants: write hypotheses about personas and jobs to be done, about the problem and about demand, then test each one through interviews and experiments, with for each step when to use it and how.
Source: Alexander Cowan
First published on LinkedIn on February 12, 2015. View the original post