Franck DebaneDigital Evolution

The Customer Discovery Handbook, by Alexander Cowan

By 1 min read Lean StartupLinkedIn

In the guide Customer interviews

The Customer Discovery Handbook

Alexander Cowan's guide to doing just enough research and testing to avoid building something nobody wants: write hypotheses about personas and jobs to be done, about the problem and about demand, then test each one through interviews and experiments, with for each step when to use it and how.

Source: Alexander Cowan

First published on LinkedIn on February 12, 2015. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.