Franck DebaneDigital Evolution

Customer interviews: how to get to the actual value

By 1 min read Lean StartupLinkedIn

In the guide Customer interviews

Doing customer interviews: how to get to actual value.

Doing customer interviews: how to get to the actual value

Esther Gons (NEXT Amsterdam), co-author of The Corporate Startup, explains how to run customer interviews that reach the real value: get out of the building rather than send surveys, which give averages instead of patterns, let people tell you what is not working for them, and dig for the why behind the what.

Source: Esther Gons, NEXT Amsterdam

First published on LinkedIn on February 1, 2016. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.