Customer interviews: how to get to the actual value
In the guide Customer interviews
Doing customer interviews: how to get to actual value.
Doing customer interviews: how to get to the actual value
Esther Gons (NEXT Amsterdam), co-author of The Corporate Startup, explains how to run customer interviews that reach the real value: get out of the building rather than send surveys, which give averages instead of patterns, let people tell you what is not working for them, and dig for the why behind the what.
Source: Esther Gons, NEXT Amsterdam
First published on LinkedIn on February 1, 2016. View the original post