Let your customers segment themselves by what they’re willing to pay
In the guide Value proposition and pricing
Let Your Customers Segment Themselves by What They're Willing to Pay
Stefan Michel, in Harvard Business Review (2015): most customers look for the lowest price, but some will pay more for a better service. Rather than guessing who is who, build offers that let customers choose; as British Airways' former CEO Colin Marshall showed, capturing even a small premium from those who value it can raise revenue significantly.
Source: Harvard Business Review
First published on LinkedIn on March 12, 2015. View the original post