Rockstart's first step to start a company the lean startup way: find your early adopters. Not everyone will be the love of your life: rather than building a « Cinderella product » and searching for the foot that fits the glass slipper, start from the people who feel the problem strongly.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.