Growth hacking is a step-by-step process
A good summary of growth hacking as a step-by-step process.
And yes, creativity has its place.
Breaking News: Growth Hacking is Not Magic, it's a step-by-step Process
William Mievre argues that growth hacking is a method, not a bag of tricks. It only starts once the product fits its market, and it needs groundwork: a business model canvas, clear personas and a view of the customer journey. He then describes a loop of rapid experiments, G.R.O.W.S.: gather ideas, rank them by expected impact, outline each experiment, work on it, study the results, and start again.
First published on LinkedIn on May 8, 2020. View the original post