Franck DebaneDigital Evolution

Is this really growth hacking? (Sebastian Fung)

By 1 min read MarketingLinkedIn

In the guide Growth and loyalty

“Is this really growth hacking? Isn’t it just sales or marketing?”

Growth Hacking to $10,000

Sebastian Fung tells how he won HubSpot's Signals Challenge with growth hacking: blog posts with a call to action, sharing on Twitter and Meetup, testing channels, 313 conversions. For him, growth hacking is a mindset for finding unconventional paths to a goal rather than a process.

Source: Sebastian Fung (Medium)

First published on LinkedIn on January 7, 2014. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.