Franck DebaneDigital Evolution

Growth vs marketing vs product (Brian Balfour)

1 min read Marketing, StartupLinkedIn

Growth vs Marketing vs Product

Brian Balfour on the quarrel around « growth hacking »: rather than argue about the term, look at what changed in five years, easy access to data, access to platforms with billions of users, the scale and speed companies now reach, and the merging of technology and marketing. Growth is maturing as a discipline, distinct from both marketing and product.

Source: Brian Balfour

First published on LinkedIn on April 23, 2014. View the original post