Brian Balfour on the quarrel around « growth hacking »: rather than argue about the term, look at what changed in five years, easy access to data, access to platforms with billions of users, the scale and speed companies now reach, and the merging of technology and marketing. Growth is maturing as a discipline, distinct from both marketing and product.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.