Franck DebaneDigital Evolution

Loyalty lessons from Lady Gaga

1 min read MarketingLinkedIn

Loyalty lessons from Lady Gaga: what marketers can learn

Loyalty lessons from Lady Gaga

Ben McConnell and Jackie Huba (Church of the Customer, 2010): beyond her stage shows and outfits, Lady Gaga's rise owes much to loyalty marketing, the relationship she builds with her fans, which marketers can learn from.

Source: Church of the Customer, Web Archive copy

First published on LinkedIn on March 29, 2010. View the original post