Franck DebaneDigital Evolution

Loyalty lessons from Lady Gaga

By 1 min read MarketingLinkedIn

In the guide Growth and loyalty

Loyalty lessons from Lady Gaga: what marketers can learn

Loyalty lessons from Lady Gaga

Ben McConnell and Jackie Huba (Church of the Customer, 2010): beyond her stage shows and outfits, Lady Gaga's rise owes much to loyalty marketing, the relationship she builds with her fans, which marketers can learn from.

Source: Church of the Customer, Web Archive copy

First published on LinkedIn on March 29, 2010. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.