Franck DebaneDigital Evolution

Beyond the MVP: the minimum loveable product, by Laurence McCahill

By 1 min read Lean Startup, InnovationLinkedIn

In the guide MVP and experiments

Beyond the MVP: the Minimum Loveable Product Laurence McCahill

So long MVP. Hello Minimum Loveable Product.

Laurence McCahill (Spook Studio) proposes the minimum loveable product: rather than the version that brings the most learning for the least effort, aim for the one that makes a small group of early users love the product and talk about it. Ten tips follow, from giving the product a clear purpose and doing one thing well to timeboxing it and solving only high-value problems.

Source: Laurence McCahill, Spook Studio (Medium) · archived copy

First published on LinkedIn on November 14, 2014. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.