Nordstrom linking it all together: Design Thinking, Lean Startup and Agile
Our Process Told as our Team's Timeline
The Nordstrom Innovation Lab tells its journey as a team timeline: an agile team that iterated « to nowhere » on ideas nobody wanted, then added lean startup to discover problems, design thinking to discover customers, and lean to gain efficiency. Agile discovers a solution, lean startup a problem, design thinking customers.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.