The Ergo Crosswalk, designed by Jae Min Lim: pedestrians instinctively cut corners at crossings, so this zebra crossing is curved to follow the paths people actually take, making the safe route the natural one. A design lesson: start from observed behaviour rather than from the rule.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.