Design thinking: a more human zebra crossing
Design Thinkers: A more human zebra crossing.
A more human zebra crossing.
The Ergo Crosswalk, designed by Jae Min Lim: pedestrians instinctively cut corners at crossings, so this zebra crossing is curved to follow the paths people actually take, making the safe route the natural one. A design lesson: start from observed behaviour rather than from the rule.
Source: The Design Psych (Medium)
First published on LinkedIn on June 30, 2014. View the original post