Franck DebaneDigital Evolution

The ROI of innovation: why it’s the wrong question to ask

1 min read Corporate Entrepreneur, InnovationLinkedIn

The ROI of Innovation: Why It's the Wrong Question to Ask

Tristan Kromer argues that asking for the ROI of an innovation project pushes teams into shared fictions, such as spreadsheets projecting revenue for markets nobody knows yet. He suggests treating early projects as options: small, cheap bets made to learn, whose value lies in the right to continue or to stop.

Source: Tristan Kromer (Kromatic)

First published on LinkedIn on August 5, 2015. View the original post