Franck DebaneDigital Evolution

The ROI of innovation: why it’s the wrong question to ask

By 1 min read Corporate Entrepreneur, InnovationLinkedIn

In the guide Measuring and funding innovation

The ROI of Innovation: Why It's the Wrong Question to Ask

Tristan Kromer argues that asking for the ROI of an innovation project pushes teams into shared fictions, such as spreadsheets projecting revenue for markets nobody knows yet. He suggests treating early projects as options: small, cheap bets made to learn, whose value lies in the right to continue or to stop.

Source: Tristan Kromer (Kromatic)

First published on LinkedIn on August 5, 2015. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.