Untangling B2B sales goals, by Tristan Kromer
Untangling B2B Sales Goals great practical wisdom from Tristan Kromer
Untangling B2B Sales Goals
Tristan Kromer: startups set aggressive revenue targets, then walk into sales meetings with no goal beyond « it went well ». Each stage of a B2B funnel should be defined by the concrete action needed next, such as finding the economic buyer or identifying the situation, the pain and its impact, so that a stalled sale shows where the process breaks.
Source: Tristan Kromer (Kromatic)
First published on LinkedIn on January 27, 2015. View the original post