Franck DebaneDigital Evolution

10 bizarre things that influence customers online

By 1 min read MarketingLinkedIn

In the guide Customer psychology

10 Bizarre Things That Influence Customers Online

Linda Bustos (Elastic Path) lists psychological details with a measurable effect on online buying, such as the colour, size and shape of buttons, capital letters in ad headlines, or the way discount ranges are phrased: « don't make me think », and test it yourself.

Source: Elastic Path · archived copy

First published on LinkedIn on October 22, 2011. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.