Linda Bustos (Elastic Path) lists psychological details with a measurable effect on online buying, such as the colour, size and shape of buttons, capital letters in ad headlines, or the way discount ranges are phrased: « don't make me think », and test it yourself.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.