Robleh Jama, founder of Tiny Hearts, shares three lessons from three years of making apps: version 1 is only the start, as ongoing development and maintenance make the difference; a bare MVP rarely works on the App Store, where a first release must be desirable, viable and feasible; and while the store generates huge revenue, most apps struggle to make money, so play the long game.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.