A KISSmetrics roundup of 100 A/B tests published by marketers, each with its result: a redesign that lifts conversions by a third, action-oriented copy, a clearer homepage, a photo of a person, a stronger value proposition, a more visible call to action, reviews and testimonials, a redesigned pricing page, and many more.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.