Apple doesn’t target markets, it targets people
How apple doesn’t target markets but targets people
Apple Doesn't Target Markets. It Targets People
GigaOM (2010): companies adopt the iPad without Apple marketing to them, because Apple does not target markets as others do, it targets people, lets them decide how they use its products, and then the market follows. Most startups do the opposite, defining target markets from analyst data.
Source: GigaOM, Web Archive copy
First published on LinkedIn on August 30, 2010. View the original post