How to avoid delusional thinking in startup growth strategy

By Franck Debane October 20, 2014 1 min read Marketing, StartupLinkedIn

IAC's HowAboutWe co-founder: How to Avoid Delusional Thinking in Start-up Growth Strategy

Aaron Schildkrout, co-founder of HowAboutWe, a dating service acquired by IAC, in a guest post on Andrew Chen's blog: early founders' growth plans are full of magical thinking, lists of channels such as press, word of mouth, invitations or content, with invented results. He reviews channel by channel why they rarely work in online dating and proposes an exercise, « PainMath », to confront each plan with reality.

Source: Andrew Chen (guest post)

First published on LinkedIn on October 20, 2014. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.

IAC's HowAboutWe co-founder: How to Avoid Delusional Thinking in Start-up Growth Strategy

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