18 cognitive biases you can use for conversion optimization
18 Cognitive Biases You Can Use for Conversion Optimization
CXL describes 18 cognitive biases that shape how people decide online, from anchoring and the bandwagon effect to confirmation bias, with for each one a way to use it, or to avoid being caught by it, when designing pages and offers.
Source: CXL
First published on LinkedIn on December 11, 2015. View the original post