Franck DebaneDigital Evolution

18 cognitive biases you can use for conversion optimization

By 1 min read MarketingLinkedIn

In the guide Customer psychology

18 Cognitive Biases You Can Use for Conversion Optimization

CXL describes 18 cognitive biases that shape how people decide online, from anchoring and the bandwagon effect to confirmation bias, with for each one a way to use it, or to avoid being caught by it, when designing pages and offers.

Source: CXL

First published on LinkedIn on December 11, 2015. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.