Constructing a pricing strategy for subscription products
In the guide Value proposition and pricing
Constructing Pricing Strategy For Subscription Products
A Subscription Pricing Strategy that Works
CXL's guide to pricing a subscription product: measure what customers value with methods such as Gabor-Granger, the Van Westendorp price sensitivity meter or conjoint analysis, then decide how many plans to offer and in what order, when freemium makes sense, how to change prices and whether to push annual plans.
Source: CXL
First published on LinkedIn on December 10, 2015. View the original post