Franck DebaneDigital Evolution

Constructing a pricing strategy for subscription products

By 1 min read Marketing, StartupLinkedIn

In the guide Value proposition and pricing

Constructing Pricing Strategy For Subscription Products

A Subscription Pricing Strategy that Works

CXL's guide to pricing a subscription product: measure what customers value with methods such as Gabor-Granger, the Van Westendorp price sensitivity meter or conjoint analysis, then decide how many plans to offer and in what order, when freemium makes sense, how to change prices and whether to push annual plans.

Source: CXL

First published on LinkedIn on December 10, 2015. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.