Digital transformation is not about technology
In the guide Lean startup in large companies
Shared from Dan Toma:
Digital transformation works in organizations where leaders go back to the fundamentals: they focused on changing the mindset of its members as well as the organizational culture and processes before they decide what digital tools to use and how to use them. What the members envision to be the future of the organization drove the technology, not the other way around.
Here are 5 main takeaways:
a) Figure out your business strategy before you invest in anything.
b) Leverage insiders
c) Design customer experience from the outside in
d) Recognize employees’ fear of being replaced
e) Bring Silicon Valley start-up culture inside
Digital Transformation Is Not About Technology
The Harvard Business Review article (March 2019) explains why most digital transformations fail: companies start from a technology instead of their business strategy. Its five lessons: set the strategy before investing, rely on insiders rather than consultants, design the customer experience from the outside in, acknowledge employees' fear of being replaced, and borrow start-up practices such as experimentation and prototyping.
Source: Harvard Business Review
First published on LinkedIn on July 9, 2019. View the original post