SpaceX plans to A/B test its Starship rocketship builds
Ars Technica reported in May 2019 that SpaceX was building two Starship prototypes in parallel, in Texas and in Florida, as a competition between two teams. Each team had to share what it learned, without being forced to use the other's ideas: not a strict A/B test, but a way of iterating on hardware that tech companies such as Google use for software.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.