Franck DebaneDigital Evolution

The elevator pitch, fill in the blanks

1 min read Marketing, StartupLinkedIn

Elevator pitch fur Dummies - Fill in the blanks.

Want a Perfect Elevator Pitch? Just Fill in the Blanks

Inc. (December 2013) presents an exercise designed by the pricing expert Stephan Liozu: a fill-in-the-blanks sentence that forces leaders to state what makes their offer different to the point that customers will pay for it. Many executives struggle to complete it, which reveals deeper problems in the business model.

Source: Inc.

First published on LinkedIn on December 24, 2013. View the original post