Want a Perfect Elevator Pitch? Just Fill in the Blanks
Inc. (December 2013) presents an exercise designed by the pricing expert Stephan Liozu: a fill-in-the-blanks sentence that forces leaders to state what makes their offer different to the point that customers will pay for it. Many executives struggle to complete it, which reveals deeper problems in the business model.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.