How to make experimentation a repeatable process in your business
4 steps to make experimentation a repeatable process in your business
Mike Fishbein, in The Next Web (2015): the old product cycle of long development, market research and costly launches is giving way, from garage startups to Fortune 500 companies, to a practice built on experiments and user insight. He describes the new roles of product leaders and how to turn experimentation into a repeatable loop.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.