Always be testing with customers (not just kittens)

Was the user story this?

• As a: kitten owner,
• I want to: keep my kitten away from my keyboard,
• So that I can: eliminate any future risk of data loss or project delay from this source.

Validated by 2nd hand research?

Ugh, my cat walked across my keyboard and deleted an entire paragraph. I could just kill him!

— Sarah, Content Strategist

We need a final solution to this cat-on-the-keyboard problem.

— Chloe, Project Manager

Video: Kitten Stomper, a Dragons' Den sketch from Harry & Paul (BBC).