Franck DebaneDigital Evolution

Habits are the new viral (Nir Eyal)

By 1 min read Marketing, StartupLinkedIn

In the guide Customer psychology

Habits Are The New Viral: Why Startups Must Be Behavior Experts

Nir Eyal, in TechCrunch (February 2012): the value of web businesses increasingly depends on the habits of their users. Early media companies sold attention; social networks won by engineering habits with triggers, variable rewards and social proof. Startups must become experts in behaviour design.

Source: Nir Eyal, TechCrunch

First published on LinkedIn on February 27, 2012. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.