Habits are the new viral (Nir Eyal)
Habits Are The New Viral: Why Startups Must Be Behavior Experts
Nir Eyal, in TechCrunch (February 2012): the value of web businesses increasingly depends on the habits of their users. Early media companies sold attention; social networks won by engineering habits with triggers, variable rewards and social proof. Startups must become experts in behaviour design.
Source: Nir Eyal, TechCrunch
First published on LinkedIn on February 27, 2012. View the original post