Don’t build a paywall, create a velvet rope instead
In the guide Value proposition and pricing
Don't build a paywall, create a velvet rope instead
GigaOM (March 2012): as newspapers copy the New York Times and the Wall Street Journal, a paywall is not the only option. Like a velvet rope rather than a turnstile, publishers can let readers contribute in several ways, with their time, their ideas or their money, as the Guardian's editor Alan Rusbridger described.
Source: GigaOM, Web Archive copy
First published on LinkedIn on March 29, 2012. View the original post