Don’t build a paywall, create a velvet rope instead

By Franck Debane March 29, 2012 1 min read MarketingLinkedIn

In the guide Value proposition and pricing

Don't build a paywall, create a velvet rope instead

GigaOM (March 2012): as newspapers copy the New York Times and the Wall Street Journal, a paywall is not the only option. Like a velvet rope rather than a turnstile, publishers can let readers contribute in several ways, with their time, their ideas or their money, as the Guardian's editor Alan Rusbridger described.

Source: GigaOM, Web Archive copy

First published on LinkedIn on March 29, 2012. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.

Marketing

Don't build a paywall, create a velvet rope instead

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