How not to crowdsource: the Gap logo debacle
How NOT To Crowdsource: Lessons Learned From The Gap's Logo Debacle
Doug Williams (Forrester), October 2010: Gap unveiled a new logo, faced an outcry on social media, then asked its fans to submit their own designs before returning to the old logo within a week. Lessons on what crowdsourcing is not: a way to repair a decision made without the crowd.
Source: Doug Williams, Forrester, Web Archive copy
First published on LinkedIn on October 19, 2010. View the original post