How NOT To Crowdsource: Lessons Learned From The Gap's Logo Debacle
Doug Williams (Forrester), October 2010: Gap unveiled a new logo, faced an outcry on social media, then asked its fans to submit their own designs before returning to the old logo within a week. Lessons on what crowdsourcing is not: a way to repair a decision made without the crowd.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.