Franck DebaneDigital Evolution

Why so many people can’t make decisions

By 1 min read OpinionLinkedIn

In the guide Customer psychology

Are you an ambivalent more than black-and-white thinker ? Why so many people can't make decisions.

Why So Many People Can't Make Decisions

The Wall Street Journal (2010): some people see the world in black and white, others in shades of grey. Researchers call the second group's conflicting feelings « ambivalence », which slows decisions, from buying socks to choosing a job or a candidate, but can also bring more balanced judgements.

Source: Shirley S. Wang, The Wall Street Journal

First published on LinkedIn on October 23, 2010. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.