Loyalty: is it killing your business?

March 28, 2014 1 min read MarketingLinkedIn

Loyalty: It's Killing Your Business

A summary on LinkedIn of McKinsey research: companies that spend more on loyalty programmes grow no faster than their peers and have margins about 10% lower, while American companies spend $50 billion a year on them. The programmes that work are clear about their objectives and know which customers are really valuable.

Source: article LinkedIn

First published on LinkedIn on March 28, 2014. View the original post

Marketing