Franck DebaneDigital Evolution

7 proven templates for writing value propositions

1 min read Lean Startup, MarketingLinkedIn

In the guide Value proposition and pricing

7 templates for writing value propositions that work

7 Proven Templates for Writing Value Propositions That Work

Tor Grønsund gathers seven proven templates for writing a value proposition, from Geoffrey Moore's positioning statement and Venture Hacks' high-concept pitch to Steve Blank's XYZ, Patrick Vlaskovits and Brant Cooper's customer-problem-solution, Dave McClure's elevator ride and David Cowan's pitchcraft.

Source: Tor Grønsund, Web Archive copy

First published on LinkedIn on April 8, 2014. View the original post