7 templates for writing value propositions that work
7 Proven Templates for Writing Value Propositions That Work
Tor Grønsund gathers seven proven templates for writing a value proposition, from Geoffrey Moore's positioning statement and Venture Hacks' high-concept pitch to Steve Blank's XYZ, Patrick Vlaskovits and Brant Cooper's customer-problem-solution, Dave McClure's elevator ride and David Cowan's pitchcraft.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.