An intrapreneur’s journey at Nissan: don’t create dinosaurs
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See also: And the car turned red – An innovation story at Nissan
My Innovation Journey Part #1 - Don't Create Dinosaurs
First episode of John Ferguson's diary of his six-month secondment to the Nissan Innovation Lab in Paris, to explore the idea he had pitched for Nissan's Chairman's Innovation Award. Quoting Jurassic Park, he warns against building something just because we can; with his coaches, he starts with a Lean Canvas to check the problem, the customers and the value proposition before the solution.
Source: John Ferguson (article LinkedIn)
First published on LinkedIn on March 29, 2017. View the original post