An intrapreneur’s journey at Nissan: the social media experiment
In the guide Lean startup in large companies
Journey of an intrapreneurs doing lean startup at Nissan.
See also: And the car turned red – An innovation story at Nissan
My Innovation Journey Part #3 - The Social Media Experiment
Third episode of John Ferguson's diary at the Nissan Innovation Lab, the project told on this blog in « And the car turned red ». As the colour-changing technology was not ready for customers, the team made a video as a stand-in for the product, aimed at one persona, the « fashionista » who would change the colour of her car to suit her style, and tested it at scale on social media, measuring how far people would go rather than whether they liked it.
Source: John Ferguson (article LinkedIn)
First published on LinkedIn on July 12, 2017. View the original post