Franck DebaneDigital Evolution

It’s not what you sell, it’s what you believe (Bill Taylor)

By 1 min read Corporate Entrepreneur, MarketingLinkedIn

In the guide Innovation stories

It's Not What You Sell, It's What You Believe - Bill Taylor - Harvard Business Review

It's Not What You Sell, It's What You Believe

Bill Taylor, in Harvard Business Review (April 2012), starting from Adam Lashinsky's book Inside Apple and from a story about Tim Cook: companies create more value from strong, shared beliefs than from their products alone, and leaders should build their culture around them.

Source: Harvard Business Review

First published on LinkedIn on April 5, 2012. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.