Good summary of the steps and tools to launch a new product from Tristan Kromer
Paper Prototyping: How TenTune Validated an App with Pencil and Paper
Tristan Kromer tells how the founders of TenTune, a music discovery app, tested their idea in a coffee shop with hand-drawn screens and an MP3 player, before writing any code. In one day, ten people showed that ten seconds are enough to judge a song, a lesson that coded tests would have taken a month to deliver. The rule: test the riskiest assumption first, with the lowest-fidelity prototype possible.
Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.
Short essays by email for people who launch new ventures inside large companies: testing ideas with customers, winning over leadership, using AI without the hype. Plus first invitations to Lead Innovation Day.