Apps should be priced for a smaller, engaged audience willing to pay

By Franck Debane November 22, 2010 1 min read MarketingLinkedIn

Apps should be priced for a smaller, engaged audience willing to pay, rather than for the mass market.

First published on LinkedIn on November 22, 2010. View the original post

Franck Debane helps large companies build new ventures with Forward Partners: about a hundred programmes in more than 50 companies since 2012. He wrote Passez en mode startup (Eyrolles, 2021) and organises the Lead Innovation Day.

Marketing

Innovation inside large companies, from the field